Spotlight on Success. . . Clothing XChange

 

I thought today I would do a little spotlight dance on what I consider a great success in today’s new world of communication.  The business is Clothing XChange located in Hillsboro Village near Vanderbilt University and Medical Center.  Clothing XChange is a hip retailer with a “buy sell trade model.”  Most of the employees are young, cool college students with a mix of musicians and artists.  The store has a very cool and comfortable vibe. 

Pineapple PC was called in to help promote the vibe to a bigger audience.  The result is a blog based site that is super hot and super fun. 

 

 

This blog has it all.  Tons of links, subscriptions via feed, or e-mail, lots of photos, analytics, meta tags and proper formatting to be positioned well by the search engines.  In addition each time the site is updated a Twitter, Facebook and MySpace along with about 100 more sites get updated. 

The leader with the vision behind it is Kelly Paul the owner and founder.  Kelly is very business savvy and wants to continue to grow this fun and exciting business model. 

The blog master mind is Marcia Masulla.  Marcia is a brilliant retailer with lots of vision with tons of creativity and a great little friend named Chico.  She has the blogging thing down pat.  She is an animal when it comes this. 

By the way did I mention that she manages this with no support.  I set the site up to be super simple to update and change content.  Even the scrolling header across the top which is used as a micro blog within the blog. 

 

So in a very short period of time we have seen a significant jump in hits, a good bounce rate as well as hits from all over the country.  So the next time you drop by and sell them your prized Gucci handbag don’t be surprised if it’s on twitter before you leave the store.

 

Take away points from this:

Got to have a great set up – Pineapple PC can do this

Got to have quality content – Thanks to Marcia

Distribution is key

Simple tools

Have fun and be human. 

 

If you like what you’re reading, then by all means subscribe to my blog as well as link me in. 

 

For more information call me or visit my at www.pineapple-pc.com

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